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Media management and communication student writing about video games, entertainment and marketing.

How a video game developer popularized a new form of marketing

fortnite x marvel, from

With 5.1 billion dollars of revenue in 2020 and over 80 million monthly active players, Fortnite by developer Epic Games counts as one of the most successful video games of all time. With these numbers comes great marketing potential, and Epic Games knew just well how they could leverage this potential for Fortnite’s infamous Chapter 2 transition.

Two years of ongoing additional content patches and gameplay additions to the game called for a reset back to the accessible core gameplay Fortnite got famous for, and so Epic Games decided…

©Casper Croes

What happens when you mix late-90s horror action adventure games and famous stories from the 1920s? You get a deeply fascinating game called Alisa.

In Alisa, you experience the story through the eponymous Royal Agent Alisa, who gains consciousness in a tiny bedroom in a what appears to be a to her unknown location. With the ability to unlock the only door out of the room with a key you found alongside your gun, you are able to move on to the next room and try to find out where you are and how you ended up here. The room…

screenshot: the last of us part II, naughty dog

The first installment of the beloved The Last of Us franchise released back in 2013 for Playstation 3 at the end of its lifecycle turned out to be a huge success — leading to a remastered version with updated visuals being released for Playstation 4 just little over a year later. This enhanced experience of the game even got a bundled console version. With a rating of 95% on Metacritic, it was no surprise the development team of Naughty Dog, also know for the Uncharted series, started to work on a sequel sooner or later.

After fans got a first…

and here is why…

(Image credit: Getty / Bloomberg)

Nintendo recently received a lot of criticism in effect of what seems to be a shift of priorities in the ranks of upper management. One can observe that the company is testing the waters of what they can get away with in terms of effort they put up without losing fans or missing out on sales.

Nintendo’s super Mario 35th anniversary collection consisting of ports of Super Mario 64, Super Mario Sunshine and Super Mario Galaxy was the first red flag in this situation. …

#Pokemon25 Presentation met with mixed feelings by fans

©nintendo, the pokemon company & creatures inc.

Celebrating the 25th anniversary of one of the biggest and highest grossing franchises in world history, the people behind the Pokémon games had a few surprises in store for their fans and presented them in a Pokémon Presents, a format close to what we know from Nintendo Direct showcases.

Fans have been vocal asking for remakes of the fourth generation of Pokémon games first released in September 2006 that take place in the Sinnoh region. After Gen 1 to 3 already got their remake treatment with Let’s Go Pikachu and Eevee, Heartgold and Soulsilver most recently Omega Ruby and Alpha…

©Aegon Games Ltd

I find myself a the foot of a staircase in a basement. Darkness and silence are surrounding me. As my eyes get used to the absence of light, I fail to make my way back upstairs, so I go over to the only door down there.

As I make it through all sorts of hallways, I encounter a lightly dressed man mumbling while standing in a corner. As I approach him, he turns towards me and looks at me with his dead eyes. His name is Marc.

Don’t stay long here, the man without a face has many pets…


courtesy of riot games

After the gaming community got so see just a few seconds of gameplay featuring Project A, League of Legends developer Riot Games’ first new IP since 2009 gained a lot of hype. People hoped it would turn out to achieve what CSGO never was able to accomplish.

While the Counter Strike franchise failed to innovate and rested on the success of previous entry, the game later to be announced as Valorant was expected to become the next big thing in competitive gaming, esports, and the skill-based tactical shooter genre as a whole.

Aside from my esports bubble revolving around the…

courtesy of Blizzard Entertainment

CoVid19 impacted many of our lives and still does. Roughly a year after we uncovered its existence, companies have found ways to continue connecting with special events.

Since obviously we can not physically visit our favorite conventions and events during this exceptional state the world is in currently, executives had to come up with other plans — in BlizzCon’s case, people responsible for planning the convention decided to delay the event for preparation from late 2020 to early 2021 and hold it online, for free.

Fans and games journalists from all over the world expected to hear news about the…

© Riot Games, Inc. All rights reserved.

League of Legends’ yordles live in a self-contained pocket within the spirit realm of Runeterra with no direct counterpart in the material realm. Most of them usually stay at a place called Bandle City inside the mystical realm and only some are leaving on rare occasions.

While it is highly unlikely for them to reach a body-height of more than a meter regardless of gender, the species tends to inhibit some gender specific features. Male specimens have fuzzy to bushy fur coating, while females are just slightly covered in fur most of the time. The little creatures have an extremely…

courtesy of

Continuing on my Competitive Overwatch History Series, today we take a closer look at the infamous Baptiste Bunker team composition that became really popular soon after the support hero Baptiste joined the character roster.

The core of the Baptiste Bunker composition is formed by Orisa, Bastion, and, of course, Baptiste. His main function in this comp is to make use of his Immortality field drone that keeps nearby teammates from going under 20% health to keep Bastion alive, so that the Bastion player can continue shooting at the enemy team whilst suffering significant burst damage and pulling the attention of…

Marcel K

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